Written by Hung Nguyen
Recently, I had the opportunity to attend the AWS Summit at London Excel, and it was an exhilarating experience. The event showcased the latest advancements in the AWS ecosystem, with a particular focus on new data services and the fascinating world of generative AI.
Experience
Beyond the educational sessions, the AWS Summit also offered ample networking opportunities. Attendees had the chance to connect with experts, AWS partners, and fellow enthusiasts, fostering valuable discussions and the exchange of ideas. These interactions allowed participants to gain further insights, learn from others’ experiences, and explore potential collaborations.
Not only were the sessions informative, but there were also numerous event booths where engaging conversations about new technologies and services took place directly with the service providers. Attendees could immerse themselves in activities such as trying out an F1 simulator or taking a free kick, with real-time analysis of their statistics. These interactive experiences added an extra layer of excitement to the event.

Embracing the Power of Data Services
One of the key takeaways from the summit was the immense potential of AWS data services. The sessions shed light on various offerings that enable organisations to effectively harness the power of their data. A notable case study presented was the experience of Holland & Barrett , where they leveraged AWS data services to build their data platform solution, providing valuable insights into various aspects of their business, from managing directors to sales assistants and customers. Additionally, the sessions introduced the concept of Zero ETL , which is gaining momentum as a major trend. AWS has been supporting Zero ETL between Aurora and Redshift and plans to expand this capability to other services. You can find more details about Zero ETL in one of our blogpost here.


Exploring Generative AI

The world of artificial intelligence is rapidly evolving, and the summit provided a glimpse into the ground-breaking field of generative AI. The immense interest in this topic was evident, as even arriving 15 minutes early for the Generative AI session proved insufficient to secure a spot. AWS now offers nearly 20 managed services dedicated to AI/ML alone, empowering users to push the boundaries of creativity and innovation through generative AI models in content creation, design, and personalized user experiences.
Attending the AWS Summit at London Excel was a fantastic experience, particularly due to its focus on new data services and generative AI. The event highlighted the power of AWS data services in enabling organisations to unlock the value of their data effectively. Furthermore, the exploration of generative AI opened our minds to the limitless possibilities of creative applications powered by artificial intelligence. Overall, the summit provided a platform for learning, inspiration, and networking, leaving attendees excited about the future of data services and generative AI in driving innovation across industries.
However, I must offer some constructive criticism to AWS regarding the Wi-Fi issue. Despite hearing about the new Inferentia2 chip that can process instance networking up to 100 Gbps, attendees faced connectivity problems throughout the day – AWS fix it, please!